A meta tag is a snippet of HTML code that provides information about a webpage's content to search engines and website visitors. It is placed in the head section of a webpage and is not visible on the actual page. Meta tags play a crucial role in search engine optimization (SEO) for the following reasons:
Title Tag: The meta title tag, also known as the title meta tag, specifies the title of the webpage. It is often displayed as the clickable link in search engine results, making it essential for attracting users and improving click-through rates.
Meta Description Tag: The meta description tag provides a brief summary of the webpage's content. It appears in search engine results below the title and influences whether a user chooses to click on the link. A well-crafted meta description can boost the click-through rate and overall SEO.
Meta Keywords Tag (deprecated): In the past, the meta keywords tag was used to list relevant keywords for a webpage. However, search engines now largely ignore this tag, and its impact on SEO is minimal.
Other Meta Tags: There are various other meta tags, such as meta robots (for instructing search engines on how to index content), meta viewport (for optimizing web display on mobile devices), and more. These tags can enhance the user experience and SEO.
Meta tags are beneficial to SEO because they help search engines understand the content and purpose of a webpage. They also improve the visibility of a webpage in search results, potentially increasing organic traffic. Effective use of meta tags is a fundamental aspect of on-page SEO optimization.
Related: Adding Meta Tags