Guidelines for FDIC Logo Usage in Digital Media
The Federal Deposit Insurance Corporation (FDIC) has recently made a final ruling on new specific requirements for the display of its logo, particularly in digital formats.
Adhering to these guidelines is crucial to ensure compliance and Trabian is here to support you in making the necessary changes to accommodate the new guidelines.
Key requirements for using the FDIC logo in digital media:
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Digital symbol. The "digital symbol" of the Corporation shall be that portion of the FDIC official digital sign consisting of "FDIC" and the one line of smaller type to the right of "FDIC".
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Display of FDIC official digital sign. An insured depository institution must clearly, continuously and conspicuously display the FDIC official digital sign on its digital deposit-taking channels on the following pages or screens:
- Initial or homepage of the website or application;
- Landing or login pages; and
- Pages where the customer may transact with deposits.
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Clear and conspicuous placement of FDIC official digital sign. An official digital sign continuously displayed near the top of the relevant page or screen and in close proximity to the insured depository institution's name would be considered clear and conspicuous.
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Size and font: the FDIC official digital sign shall be displayed with a wordmark size of 37.36 * 15.74px in Source Sans Pro Web.
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Color: the FDIC official digital sign shall be displayed in navy blue (hexadecimal color code #003256), and the " FDIC-Insured-Backed by the full faith and credit of the U.S. Government" shall be displayed in regular 400 italic (12.8px) and with black (hexadecimal color code #000000) lettering.
- If the FDIC official digital sign in these colors would be illegible in a digital-taking channel, due to the color of the background, the entire FDIC official digital sign shall be displayed in white (hexadecimal color code #FFFFFF).
- If the FDIC official digital sign in these colors would be illegible in a digital-taking channel, due to the color of the background, the entire FDIC official digital sign shall be displayed in white (hexadecimal color code #FFFFFF).
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Design: The official digital sign required by the provisions of this section shall have the following design:
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Timeline: The final rule will take effect on April 1, 2024, with an extended compliance date of January 1, 2025.
Trabian has reviewed these guidelines carefully and has developed a recommended path to incorporate them into your website to ensure compliance with FDIC requirements. See mockups of our recommendation below.
The cost for Trabian to implement the recommended approach is 3 development hours ($675). If you wish to explore other options for incorporating the guidelines we are happy to work with you to do so and will provide a quote for the custom approach.
The bank acknowledges that it is solely responsible for ensuring compliance with FDIC requirements regarding the usage of their digital symbol. The bank further agrees to indemnify and hold harmless Trabian from any claims, damages, liabilities, or expenses arising from the bank's failure to adhere to these guidelines.
If you have any questions or need further clarification, feel free to reach out. If you are ready for Trabian to implement this on your website please open a ticket at support.trabian.com.
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